Wednesday, February 3, 2010

How to Beat the Goliaths of Business: Battling Big Box

Journalists Henry Dubroff and Susan J. Marks have teamed up to show you how to position your small business to compete with Walmart-sized competitors. Their new book Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors takes you inside the minds of successful entrepreneurs. The focus is on the following five keys to building and sustaining a successful niche company:
  1. Empower your people

  2. Innovate relentlessly with your vision in mind

  3. Manage cash flow

  4. Build a powerful brand, and

  5. Create the right sales strategy

Fight the Power! Check out Battling Big Box today !!!!

FdL campus library, call number HD 62.7 .D835 2009

No comments:

Post a Comment